Challenge:

Banister Nissan faced the challenge of rebranding and establishing its identity as a minority-owned dealership while maintaining the credibility of the well-known Nissan brand. With new ownership under Dan Banister, there was a need to merge the legacy of Nissan with the owner's name and create a cohesive brand image.

Strategy:

KMK Productions devised a comprehensive strategy to address the challenge, focusing on building partnerships and engaging the community. The following approaches were implemented:

1. Grand Opening Event:

KMK Productions organized a grand opening and ribbon-cutting ceremony to introduce the new ownership, staff, sales team, and dealership facilities to the community. The event aimed to create a personal connection between the owner, stakeholders, elected officials, and influential social media figures.

2. Digital Content Marketing:

To establish a strong digital presence, KMK Productions created compelling content to engage consumers across various channels. Collaborating with industry experts, they developed informative blog posts to attract new audiences. By leveraging young, exciting talent, the brand reached wider demographics.

3. Promotions and Giveaways:

Leading up to the grand opening, KMK Productions launched unique promotions and giveaways on multiple platforms, including a dedicated mobile app. These initiatives aimed to generate excitement and engage customers through diverse marketing channels.

Solution:

Through a combination of strategic initiatives, Banister Nissan successfully achieved its rebranding goals and built meaningful partnerships:

1. Rebranding Success:

The collaboration between Banister Nissan and KMK Productions ensured a smooth rebranding process, merging the legacy of the Nissan brand with the identity of the minority-owned dealership. This cohesive approach maintained the credibility and trust associated with Nissan while showcasing the new ownership.

2. Community Engagement:

The grand opening event and ribbon-cutting ceremony provided an opportunity for the community to meet the owner, staff, and sales team. It created a personal connection and fostered community support for the minority-owned dealership.

3. Digital Marketing Impact:

Through content marketing efforts, Banister Nissan established a strong digital presence, engaging consumers across various channels. The strategic use of blogs, promotions, and giveaways increased brand visibility and attracted new customers.

‍